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COLD CALL SCRIPT

Immigration Law Firm Vertical | LegalCallAnswering.com

1. OPENING (30 sec)

RAPPORT

"Hey [Name], this is [You] with LegalCallAnswering.com - good morning."

⏸ PAUSE - Wait for response

2. BIG CLAIM + QUALIFY (30 sec)

QUALIFY

"I'll be quick.

We help immigration firms capture cases they're losing to missed calls - most see 30-40% more consultations booked within the first 30 days.

Just to make sure I'm not wasting your time - do you make the decisions on call handling at your firm?"

⏸ PAUSE - Get YES/NO

🚧 GATEKEEPER SCENARIOS

PICK BEST FIT

A. Standard Intel Capture

"No worries - is that handled by an attorney? What's their name and is there a better time to catch them?"

B. Commitment to Return (BEST)

"Happy to - when specifically? I want to make sure I catch [Attorney Name] when they have a minute. Morning or afternoon usually better?"

C. Warm Introduction

"I really appreciate that you brought me to the right person first time. What's the best way to reach [Attorney Name]?"

QUICK ESCAPE: "Could you point me in the right direction? What's the best time and who would I ask for?"

📋 INTEL TO CAPTURE:

  • Decision maker's name (Attorney/Managing Partner)
  • Best time to reach them (morning/afternoon/specific day)
  • Gatekeeper's name (build rapport for next call)

🎯 TONALITY & MINDSET:

Stay curious and helpful, not pushy. Make the gatekeeper feel like they're helping you connect properly, not blocking you. Thank them sincerely when they give intel.

3. DISCOVERY - MANDATORY (2 min)

NEVER SKIP

📝 THREE QUESTIONS - WRITE DOWN ALL ANSWERS:

Q1: "How many calls does your firm get per week?"

Q2: "What percentage would you say you miss - whether it's after hours, during consultations, or just too busy?"

Q3: "And what's the average case value at your firm?"

4. ROI REVEAL - THE MATH (90 sec)

CALCULATE

"So you're telling me you're getting about [X] calls/week, missing roughly [Y]%, and each case is worth around $[Z]...

Let me do some quick math here..."

FORMULA:
Calls/week x Miss % = Missed calls/week
x 4.3 weeks = Missed calls/month
x Case value x 30% close rate = Monthly Loss
x 12 months = ANNUAL LOSS

"That's roughly [X] missed calls per month.

At $[Case Value] per case and a conservative 30% conversion rate, you're leaving about $[Monthly] on the table monthly.

That's over $[Annual] a year."

🤐 4 SECOND SILENCE - Let it land. Don't fill the pause.

THE HOOK - DON'T SKIP

"And I couldn't think of a better place to put that money than back inside your firm -

on top of what you're already making."

⏸ PAUSE - Let them feel it

"The great news is - we can help."

5. THE OFFER (45 sec)

CLOSE
OPTION 1: FRIENDLY ← Use this most often

"The easiest next step is a quick 15-minute call with one of our sales managers.

He'll walk you through how it works, show you real examples, and then cover pricing if it looks like a fit.

We'll give you 14 days completely free to test it out, and after that it's a simple flat rate of $1.75 per minute - way below industry standard, especially for lower-volume firms."

OPTION 2: SOCIAL PROOF

"What most firms do next is take a 15-minute call with one of our sales managers.

He'll walk you through the process, show you how we capture missed calls, and answer any questions including pricing.

14 days free, then $1.75/minute flat rate after that."

OPTION 3: NO PRESSURE

"No pressure here. The next step is just a 15-minute intro call with one of our sales managers.

He'll show you how it works and you can decide if it's even worth a longer conversation.

Try us free for 14 days, then it's $1.75 per minute if you decide to continue."

💬 IF THEY HESITATE:

"Totally fair. Just to be clear, there's no commitment. It's really just to take a look to see if this is even relevant for your firm."

🎯 KEY ELEMENTS:

  • Remove pressure ("if it looks like a fit", "no pressure", "just to see")
  • Make it informational, not a commitment
  • Make it about THEM deciding, not you pushing
  • Use natural, conversational language

6. BOOK THE MEETING (30 sec)

BOOK

"Perfect. I'm looking at [Day] at [Time] or [Day] at [Time].

Which works better?"

📅 Send Calendar Link: LegalCallAnswering.com/calendar

🔥 IF HOT/READY NOW:

"Matter of fact - those are RED ALERTS going off, [Name]. We're talking $[Annual] you could be capturing this year. Go to zoom.us right now - I'm gonna show you exactly how we fix this."

7. LOCK-DOWN SEQUENCE - MANDATORY (3 min)

6 QUESTIONS

1 "Now, who else besides yourself would need to see this to make a decision?"

2 "The reason I ask - my full intention is to show you so much value it's a very easy, no-brainer decision."

3 "Is there any reason, short of an emergency, you wouldn't make it to our call at [TIME]?"

4 "What would stop you from moving forward if the solution makes sense?"

5 "On a scale of 1-10, how important is solving this right now?"

6 "Last question - Why are you giving me the time? Why show up to a call about call answering?"

ROI CALCULATOR

Calculate Revenue Lost to Missed Calls | LegalCallAnswering.com

Enter Client Data

10 50 200
5% 25% 50%
$500 $5,000 $15,000

Close Rate: 30% (conservative estimate)

The Math:

Missed calls/week 12.5
x 4.3 weeks = Missed/month 53.75
x Case Value x 30% $80,625

Monthly Revenue Lost

$80,625

Annual Revenue Lost

$967,500

...left on the table every year

SAY THIS:

"That's over $967,500 a year you're leaving on the table."

OBJECTION HANDLING

LegalCallAnswering.com | Click Each Objection to Expand Response

"Send me info" +
"We already have an answering service" +
"Not interested" +
"Too expensive" +
"Call me back later" +

VOICEMAIL & FOLLOW-UP

Voicemail Script (Under 20 Seconds)

LEAVE 1 ONLY

"Hi [First Name], this is [Your Name] from LegalCallAnswering.com at 403-969-1639.

I help immigration firms capture cases they're losing to missed calls.

Give me a call back at 403-969-1639 - that's LegalCallAnswering.com. Talk soon!"

SMS (Send Immediately After Voicemail)

SEND NOW

"Hi [First Name]! This is [Your Name] from LegalCallAnswering.com. Just left you a voicemail - most firms we work with see 30-40% more consultations. When's a good time for a quick 2-min call?"

SUBMIT TICKET

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403-969-1639 | LegalCallAnswering.com | Calgary, AB (MST)